Stephanie Bechara is a senior commercial , and growth strategy professional  with a  focused track record  of  driving innovation and excellence in the rapidly evolving world of FinTech  and Food Tech. Throughout her career, she played a vital role launching and scaling new businesses and verticals such IKCON cloud kitchen (acquired by REEF TECHNOLOGY) and Chatfood (acquired by DELIVERECT), where she launched and led the digital payment product in the UAE market.

Currently serving as Commercial Director at Geidea, Stephanie is leading and overseeing the launch of the new product GEIDEA POS for SMEs in the UAE market. She has been the driving force behind the vision for the point of sale offering, which is at the centre of the merchant ecosystem.  Stephanie is scaling  what was once an isolated product line into a central hub of payment transactions, integrations, and operations for merchants in the retail and F&B sectors 

In a rapidly changing landscape where technology and finance intersect, Stephanie stands as a driving force, pioneering new frontiers, and ensuring that GEIDEA POS remains at the forefront of innovation.  “I am dedicated and committed to support the growth of SMEs by making financial technology affordable , accessible an intuitive for all merchants .”