Skip to main content


Fintech Surge 2023
Mona Ataya

Mona Ataya

Founder & CEO, Mumzworld

Mona Ataya, CEO and Founder of, has proven to be one of the Middle East’s most prominent and successful female entrepreneurs. She has  a strong track record of not only building successful businesses but also shaping the changing landscape and disrupting the ecosystem.

A transformational leader and a change agent in every sense of the word, Mona has managed to grow Mumzworld from a business plan on paper to a leading and enviable brand reaching more than 2.5 million mothers across the region since inception in 2011. Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother and child in the Middle East region. Today, Mumzworld prides itself with being the largest, trusted and definitive source for all things mother and child, with the widest range of products, an engaged sticky community and content, exclusive product offerings and delivery to over 20 different countries. Mumzworld has become the leading transactional and experiential e-commerce vertical play and a respected gateway into the Middle Eastern household.

Under Mona’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. With over 6 rounds of funding, renowned investors on board and a solid business plan, Mumzworld became  #1 Funded Women-Led e-commerce Company in the Middle East and consequently the first regional, homegrown e-commerce company acquired by a Saudi, strategic giant. We expect to hear a lot from this brand in the years to come.

Regional recognition:

Mona has won more than 100 awards throughout her career.  Most recently, she was voted as one of the top 75 Faces of the UAE by HSBC and 5 most Powerful Women Transforming the Business World in the Levant. She is voted among UAE’s Top 3 Most Prominent Women in the Tech World. She is amongst the top 2 Forbes women creating impact in the region, most recently featured in Forbes Middle East as one of  Middle East’s Power Businesswomen in 2021, and was voted amongst the 100 most Powerful Arab Women, Forbes Top 10 Arab Women 2017, 2018, 2020; World's 100 Most Powerful Arabs - Generation Next - Arabian Business, 2019. She was also voted SME Executive of the year 3 years in a row and one of 30 Most Influential Women in the Arab World in 2019. has won The Business of The Year Award and Best Kids Online retailer in 2015, 2016 and 2018. was also awarded the Images Most Admired Online Retailer of the Year 2014 and 2016 as well as the “Customer Service Excellence Award” by The Customer Festival Awards 2018. 

Beyond the many awards she received, Mona plays an important role as an “Outlier” in the prestigious group of globally recognized Endeavor businesses’s and was the first woman selected into this network in the Middle East in 2014. Furthermore, she serves as a board member of the Dubai Chamber of Digital Economy (DCDE) and a representative of United Nations Conference on Trade and Development (UNCTAD) advocate for the region with a mandate to empower women and create enabling opportunities for women in the digital ecosystem. Mona serves year round as a mentor to entrepreneurs, passionate especially in enabling young female entrepreneurs.