Khalifa Hassan Al Forah Al Shamsi was appointed as CEO of e& life on 2 February 2022. Reporting to Hatem Dowidar, e& CEO, Khalifa’s appointment is part of e&’s ongoing digital transformation strategy to significantly expand Etisalat’s digital portfolio by growing the existing business, as well as capturing new opportunities in the consumer market, through its new dedicated vertical – e& life. e& life’s strength will lie in its various portfolios, starting off with our Fintech and TV & multimedia functions, including E-vision, under Khalifa’s leadership. Khalifa has over 28 years of experience in the telecom, media, and ICT industries. He led Etisalat’s first move into the digital space through the deployment of mobile services, fibre-based broadband and advanced data services. He has held several leadership positions within e&, including Head of Mobile Networks, Chief Marketing Officer and Chief Digital Officer. His role in building the business unit ‘Etisalat Digital Services’ was critical to generating new revenue streams and accelerating business growth. In his previous role as the Group Chief Corporate Strategy & Governance Officer, he was a key contributor to developing the vision and future strategic priorities of e&