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Fintech Surge 2023
Imane Adel

Imane Adel

Executive Vice President - Strategy, Paymob

In her capacity as Executive Vice President of Strategy at Paymob, Imane is responsible for leading the development and execution of the company's strategic vision. She also plays a key role in driving the company's growth through the creation of new products and services, as well as the development of innovative business models. Imane is passionate about leading value-based digital transformation for all types of merchants to enable a more financially literate and inclusive world, by driving business growth, transparency, and value creation across the ecosystem. She is committed to developing ESG strategies that enable sustainable finance outcomes.

Prior to joining Paymob, Imane led Mastercard’s acceptance business in the MENA region and was integral in developing strategies to digitize cash-heavy market segments. In addition, she was an avid driver of Mastercard’s vision of a “World Beyond Cash.” Imane also developed & executed the Microlending & BNPL segment strategy in EEMEA.

Imane holds a Master of Science in Strategic Planning from Edinburgh Business School and a Bachelor of Business Administration degree from the American University in Cairo.