Ibtissam Ouassif is the Co-founder and Chief Product Officer at Cashew, a leading Middle Eastern fintech offering Point Of Sale Financing solutions. She's at the forefront of redefining financial freedom with the aim to democratise financial access. Based in the UAE and expanding into other GCC countries, Cashew serves consumers, merchants, and lenders alike. With a decade of experience in the payments sector, Ibtissam brings unique insights to fuel Cashew’s growth.