About the book
Shoemaker tell Joe Foster’s inspiring story, revealing the grit, hard choices and
personal sacrifices that go into creating a world beating brand. It’s a take of belief
- with the right products and the right vision, the risks can pay off and a family business
in a small factory in Bolton can be transformed into a global phenomenon.
About the Author
The Foster family had been hand-making running shoes since the late 19th century, supplying
the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of
Fire - as well as providing boots to most football league clubs. But a feud between Joe
Foster’s father and his uncle prompted Joe and his brother Jeff to leave the family
business and set up a new company. Reebok was born and Joe’s ambitions were sky-high.
Joe Foster, Creative Economy